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“There is no such thing as a boring project. There are only boring executions.“

Irene Etzkorn

“Socrates said, “Know thyself.” I say, “Know thy users.” And guess what? They don’t think like you do.“

Joshua Brewer

“Design is not just what it looks like and feels like. Design is how it works.“

Steve Jobs

“Simplicity is about subtracting the obvious and adding the meaningful.“

John Maeda

“There are no traffic jams along the extra mile.“

Roger Staubach

“Time is the scarcest resource and unless it is managed nothing else can be managed.“

Peter Drucker

“It all must start with an inspired, spontaneous idea.“

Raymond Loewy

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.“

Milton Glaser

“I strive for two things in design: simplicity and clarity. Great design is born of those two things.“

Lindon Leader

“Get rid of everything that is not essential to making a point.“

Christoph Niemann

“Make it simple, but significant.“

Don Draper

“Simplicity is the ultimate sophistication.“

Leonardo da Vinci

“For every complex problem, there is an answer that is clear, simple, and wrong.“

H. L. Mencken

“The best way to predict the future is to create it.“

Abraham Lincoln

“How well we communicate is determined not by how well we say things, but how well we are understood.“

Andrew Grove

“Everything is designed. Few things are designed well.“

Brian Reed

“If I had asked people what they wanted, they would have said faster horses.“

Henry Ford

“Between two products equal in price, function and quality, the one with the most attractive exterior will win.“

Raymond Loewy

“Design is more important than technology in most consumer applications.“

Dave McClure

“They don’t want quarter-inch bits. They want quarter-inch holes.“

Leo McGinneva

“Great design is a multi-layered relationship between human life and its environment.“

Naoto Fukasawa

“Everything should be made as simple as possible, but not simpler.“

Albert Einstein

“Any intelligent fool can make things bigger and more complex. It takes a touch of genius—and a lot of courage—to move in the opposite direction.“

E. F. Schumacher

“Any product that needs a manual to work is broken.“

Elon Musk

“Beauty through function and simplification.“

Raymond Loewy

“Design isn’t crafting a beautiful textured button with breathtaking animation. It’s figuring out if there’s a way to get rid of the button altogether.“

Edward Tufte

“The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it.“

Mark Weiser

“Design creates culture. Culture shapes values. Values determine the future.“

Robert L. Peters

“If you’re not prepared to be wrong, you’ll never come up with anything original.“

Sir Ken Robinson

“To achieve great things, two things are needed: a plan, and not quite enough time.“

Leonard Bernstein

“The first step in exceeding your customer's expectations is to know those expectations.“

Roy H. Williams

“Innovation is the whim of an elite before it becomes a need of the public.“

Ludwig von Mises

“Two roads diverged in a wood and I - I took the one less traveled by, and that has made all the difference. “

Robert Frost

“It will soon be possible to transmit wireless messages around the world so simply that any individual can carry and operate his own apparatus.“

Nikola Tesla

“Without deviation from the norm, progress is not possible.“

Frank Zappa

“Panic causes tunnel vision. Calm acceptance of danger allows us to more easily assess the situation and see the options.“

Simon Sinek

“More than function itself, simplicity is the deciding factor in the aesthetic equation.“

Raymond Loewy

“A user interface is like a joke. If you have to explain it, it’s not that good.“

Martin LeBlanc

“Design is a solution to a problem. Art is a question to a problem.“

John Maeda